Vas J Morgan is in Australia for a secret project.

And over the weekend, The Only Way Is Essex star was his own best advertisement as he was spotted out and about dressed in his own activewear, Sosala.

The 35-year-old looked comfortable dressed in an off-white quarter zip fleece that he teamed up with a pair of black Nike shorts and white sneakers.

Already a favourite with celebrities in the United Kingdom and Los Angeles, Vas is excited to launch in Australia.

Daily Mail Australia understands the UK star is planning a June launch with a well-known Aussie celebrity.

TOWIE star Vas J Morgan was his own best advertisement as he was spotted out and about dressed in his own activewear brand Sosala

The 35-year-old looked comfortable dressed in an off-white quarter zip fleece that he teamed up with a pair of black Nike shorts and white sneakers

The sighting comes just days after he was spotted partying with his best friend Rita Ora at the launch of her haircare brand Typebea in Sydney.

Vas was pictured partying with the likes of Tammy Hembrow, Pip Edwards and Married At First Sight bride Janelle Han.

Joining him at the event were Booby Tape owners Bianca and Bridgett Roccisano.

Already a favourite with celebrities in the United Kingdom and Los Angeles, Vas is excited to launch in Australia 

Daily Mail Australia understands the UK star is planning a June launch with a well-known Aussie celebrity

The fashionable friends, earlier seen snapping selfies with the Sydney Harbour Bridge as their canvas, have the rumour mill churning.

Sources close to the Melbourne businesswomen have told Daily Mail Australia that the trio have been working on a secret collaboration which is expected to be announced in the coming weeks.

Vas meanwhile has come a long way since he rose to fame as part of the cast of TOWIE in 2014.

The star is now a fully-fledged LA socialite and often hosts exclusive Hollywood Halloween parties with a collection of celebrity pals attending.

His most recent successful event took place last week when he hosted a lavish birthday bash for Rita Ora's husband Taika Waititi in Ibiza, Spain.

The reality star is in Australia helping friend Rita Ora launch her haircare brand Typebea

Vas was pictured partying with the likes of Tammy Hembrow

READ MORE: How you can get your hands on Rita Ora's VERY flattering Aussie bikini from swimwear label Bond-Eye